FitFore Wellness was founded by avid golf enthusiast and ex college athlete, Shannon Roberts, who had a vision of revolutionizing the fitness landscape for golfers. As a lifelong sports lover and passionate golfer, she experienced firsthand the transformative power that golf could have on physical and mental well-being. However, she also recognized the absence of a specialized fitness program that catered to the unique demands of the sport.

Driven by a passion for both golf and wellness, Shannon decided to embark on a journey to bridge this gap. Drawing from her background in college softball and expertise in nutrition, she combined her strengths to create FitFore Wellness. The venture was born from a simple yet powerful idea – to provide golf enthusiasts with a holistic fitness experience that goes beyond conventional training.